(802) 773-0000 Killington, VT | (603) 499-8033 Keene, NH

Privacy Policy

Protecting your private information is our priority.  This Statement of Privacy applies to and Alpine Bike Works, LLC and governs data collection and usage.  For the purposes of this Privacy Policy, unless otherwise noted, all references to Alpine Bike Works, LLC include and ABW.  The ABW website is an e-Commerce site.  By using the ABW website, you consent to the data practices described in this statement.

Collection of your Personal Information

In order to better provide you with products and services offered, ABW may collect personally identifiable information, such as your:

 -          First and Last Name

 -          Mailing Address

 -          E-mail Address

 -          Phone Number

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services.  These may include: (a) registering for an account; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message or text message; (e) submitting your credit card or other payment information when ordering and purchasing products and services either online or in-store.  To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us.  We also may gather additional personal or non-personal information in the future.

Use of your Personal Information

ABW collects and uses your personal information to operate and deliver the services you have requested.  These services may include, but are not limited to, providing requested customer service, responding to inquiries and other correspondences, fulfillment of transactions, providing access to digital accounts and dissemination of updated administrative policies.

ABW may also use your personally identifiable information to inform you of other products or services available from ABW and its affiliates.  Examples of such include, but are not limited to, communication of product updates and sales, upcoming events, newsletters, sweepstakes and other promotions.  Collectively, such communications allow us to better serve our business purposes. 

Sharing Information with Third Parties

ABW does not sell, rent or lease its customer lists to third parties.

ABW may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you.  In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is transferred to the third party.  ABW may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries.  All such third parties are prohibited from using your personal information except to provide these services to ABW, and they are required to maintain the confidentiality of your information.

ABW discloses your personal information to Brand Partners as required to offer certain programs.  In such instances, relevant personal information is collected during the transaction process between ABW and the purchaser and subsequently delivered to the Brand Partner.  In particular, such non-sensitive personal information will be shared with Giant Bicycle, Inc and all associated requests for removal shall be processed through said manufacturer, rather than ABW. 

ABW may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on ABW or the Site; (b) protect and defend the rights or property of ABW; and/or (c) act under exigent circumstances to protect the personal safety of users of ABW, or the public.  

Opt-Out of Disclosure of Personal Information to Third Parties

In connection with any personal information we may disclose to a third party for a business purpose, you have the right to know:

  • The categories of personal information that we disclosed about you for a business purpose.

You have the right under the California Consumer Privacy Act of 2018 (CCPA) and certain other privacy and data protection laws, as applicable, to opt-out of the disclosure of your personal information.  If you exercise your right to opt-out of the disclosure of your personal information, we will refrain from disclosing your personal information, unless you subsequently provide express authorization for the disclosure of your personal information.  To opt-out of the disclosure of your personal information, contact us at [email protected].

Tracking User Behavior

ABW may keep track of the websites and pages our users visit within ABW, in order to determine what ABW services are the most popular.  This data is used to deliver customized content and advertising within ABW to customers whose behavior indicates that they are interested in a particular subject area.

Automatically Collected Information

Information about your computer or device may be automatically collected by ABW.  This information can include: your IP address, browser type, domain names, access times and referring website addresses.  This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the ABW website.


This website contains links to other sites.  Please be aware that we are not responsible for the content or privacy practices of such other sites.  We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Security of your Personal Information

ABW secures your personal information from unauthorized access, use, or disclosure.  When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.  

ABW may use a third-party service to process payments made through its Services.  It is not responsible for the use or disclosure of collected personal information by third parties, nor shall this Privacy Policy apply to the use or disclosure of such information by third parties. 

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information.  Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure.  As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

  • Delete your personal information from our records; and
  • Direct any service providers to delete your personal information from their records.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

  • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
  • Debug to identify and repair errors that impair existing intended functionality;
  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
  • Comply with the California Electronic Communications Privacy Act;
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
  • Comply with an existing legal obligation; or
  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Children Under Thirteen

ABW does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

Opt-Out & Unsubscribe from Third Party Communications

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information.  Users may opt-out of receiving any or all communications from third-party partners of ABW by contacting us here:

- Email: [email protected]

- Phone: (603) 499-8033

E-mail Communications

From time to time, ABW may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication.  In order to improve our Services, we may receive a notification when you open an email from ABW or click on a link therein.

If you would like to stop receiving marketing or promotional communications via email from ABW, you may opt out of such communications by clicking on the UNSUBSCRIBE button located at the bottom of promotional emails.

External Data Storage Sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted.

Changes to this Statement

ABW reserves the right to change this Privacy Policy from time to time.  We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our website, and/or by updating any privacy information.  Your continued use of the website and/or Services available after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

ABW welcomes your questions or comments regarding this Statement of Privacy.  If you believe that ABW has not adhered to this Statement, please contact ABW at:

Alpine Bike Works, LLC

PO Box 902

Killington, Vermont 05751


Alpine Bike Works, LLC

15 King Court

Keene, NH 03431


Email Address:

[email protected]


Telephone number:

(802) 773-0000

(603) 499-8033


Effective as of May 8, 2023