- MTB Demo Fleet Sale
- Bike Rentals & Demos
- Bike Services
- Derailleurs + Shifters
- Forks + Headsets + Shocks + Stems
- Handlebars + Grips
- Pedals + Kickstands
- Saddles + SeatPosts
- Wheels + Tires
- About Us
The original Women’s Mountain Bike. The JULIANA brand was started by SANTA CRUZ in 1999 as their women-specific offering.
In the '80s and '90s, mountain bikes were effectively designed by, for and marketed to men. At the same time, a few bold females were pioneering the sport for women.
Inspired by this movement, SANTA CRUZ felt it was time for a change and created their first mountain bike aimed specifically at female riders. It was a groundbreaking shift in focus, driven by a groundbreaking woman - Juli Furtado, perhaps the fiercest mountain biker of all time.
We are steadfast supporters of women cycling and JULIANA. Its carbon fiber and aluminum mountain and gravel bikes are among the finest available.